Financial Technology (Fintech)
Performance Marketing for a Fintech Startup Launch in Saudi Arabia
messages.client: Maliyah Fintech
A new Fintech startup in KSA needed to rapidly acquire users and drive app downloads while maintaining a strict Cost Per Install (CPI) target. Pyramedia designed a data-driven performance marketing campaign across mobile ad networks and social platforms. The strategy involved granular audience segmentation, dynamic creative optimization (DCO), and continuous bid management based on real-time LTV (Lifetime Value) projections. We focused heavily on in-app event tracking and attribution modeling to accurately measure the quality of acquired users, not just the volume. The creative assets were localized and tested extensively to resonate with the Saudi audience's preferences and regulatory requirements. By prioritizing efficiency and scalability, we successfully helped the startup achieve its aggressive user acquisition goals, securing a strong initial market share and attracting further investment.
messages.results
- 250,000+ App Installs
- 15% Lower CPI than Industry Average
- Achieved 3:1 LTV/CAC Ratio
messages.technologies
Facebook & Snapchat Ads
Google UAC (Universal App Campaigns)
Adjust (Mobile Measurement Partner)
Dynamic Creative Optimization (DCO)
SQL Data Analysis